Aurora
01 · The reveal
See your finished website before you pay.
We build it first. You click through the real thing, then decide. The website your competitors will have in five years, for Chicago small businesses.We build it first. You click through the real thing, then decide.
Love it in 7 days or full refund. Chicago based. No sales calls.
Here is the same business, twice. On the left, a website like many small businesses still have. On the right, what Aurora builds instead.The same business, twice. Below, what most still have. Under it, what Aurora builds.
02 · Why now
The old way was built for a different decade.
Most small business websites quietly lose customers. The design looks a decade old, so people wonder whether you are still open. It is awkward on a phone, which is where almost every customer looks first. It loads slowly, so Google lists it below the shop down the street.
Aurora works in the open. Clear prices, a real site in about a week, and your own pages built with your real photos and your real words. You click the finished thing before you pay anything.
A site that works
- People find you when they search
- Opens properly on a phone
- Looks open for business
- Answers the usual questions
- Wins you customers from competitors
A site that does not
- People search and find someone else
- Awkward on a phone, so they give up
- Looks closed, or long abandoned
- The same questions, over and over
- Sends your customers to competitors
People find you when they search
People search and find someone else
Opens properly on a phone
Awkward on a phone, so they give up
Looks open for business
Looks closed, or long abandoned
Answers the usual questions
The same questions, over and over
Wins you customers from competitors
Sends your customers to competitors
Free speed report
See your site's real Google speed score, free.
Send us your web address. We run it through Google's own PageSpeed test on a phone, then send you the score and what is slowing it down, in plain English. No call, no obligation.
03 · How it works
Four steps. The light travels left to right.
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01
Choose your path
Order directly, or ask for a free sample built from your real business information first.
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02
We build
Three pages minimum, your real photos, your real services, your neighborhood. Live link in days.
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03
You approve
We refine until you are happy, then launch on your domain.
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04
We maintain
Optional Care Plan, cancel anytime, you never touch code.
04 · The work
The work
Our first client sites are being built right now.
Each one goes up here by hand, only once that business has seen it live and said yes. Be the first: see your site first, free →
05 · Pricing
Transparent pricing. No sales calls.
Aurora is brand new. To build a real portfolio, the first five Starter websites are completely free: no card, no catch, a real live site on your own domain. This covers the Starter tier (one page, real content, your domain). Automations are not part of the free offer and are priced separately. Five spots only, then standard pricing begins.
Starter
$399- One page
- Real content, real photos
- Working contact form
- Your domain
- Live in about a week
Professional
$799- Four to six pages
- Everything in Starter
- About, Services, Gallery, Contact, plus one custom page
- SEO fundamentals
- One to two weeks
Starter$399
- One page
- Real content, real photos
- Working contact form
- Your domain
- Live in about a week
Professional$799
- Four to six pages
- Everything in Starter
- About, Services, Gallery, Contact, plus one custom page
- SEO fundamentals
- One to two weeks
See it before you pay
We build your site first. You click through the finished thing, then decide.
Love it in 7 days or full refund
If it isn't right within 7 days of going live, you get every dollar back.
We move your reviews in, free
We bring your Google reviews into your new site, so your reputation lives in one place.
You own everything, always
Your domain, your site, your content. Yours to keep, no lock-in.
Care Plans, optional and monthly
Basic
$49/mo- Hosting, monitoring, SSL
- Two small edits a month
- Monthly report
Pro
$99/mo- Everything in Basic
- Unlimited small edits
- One major edit a month
- Same-day weekday response
- Automation impact report
- Monthly twenty-minute call
Basic care$49/mo
- Hosting, monitoring, SSL
- Two small edits a month
- Monthly report
Pro care$99/mo
- Everything in Basic
- Unlimited small edits
- One major edit a month
- Same-day weekday response
- Automation impact report
- Monthly twenty-minute call
A small edit is a text, photo, hours or price change. A major edit is a new page, new section or a new integration. Anything larger gets a flat quote before we start.
See the difference
Not a number. An experience.
Most small-business sites are still built the old way: slow to load, cramped on a phone, the number buried in the noise. Below is an illustration of that gap, not a measurement of any one site.
Without Aurora
With Aurora
An illustration of the difference. Not a measurement of any specific business's website.
Aurora builds target 90+
builtbyaurora.com, right now
/100
06 · Automations
Automations that do the work for you.
Ready now
Lead Capture Auto-Respond
Someone fills in your form and gets a real answer straight away, while they are still interested.
$147 setup + $17/moReview Requests
Turn happy customers into Google reviews without having to ask in person.
$197 setup + $27/moAppointment Reminders
Cut no-shows with an automatic text before every booking.
$197 setup + $27/moAvailable by request
These are real and we do build them. Each one depends on something outside the website, so the setup is different for every business and we quote it rather than post a price.
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Missed-Call Text-Back
Every missed call gets an instant text so the lead does not walk.
Needs a real phone line set up and routed for your business.
Quoted individually -
Reactivation Campaigns
Win back customers who have not returned in a while.
Depends on how complete and current your customer records are.
Quoted individually -
Social Auto-Poster
Instagram and Facebook posted on a schedule you set.
Depends on approval from the platforms, which is outside our control.
Quoted individually -
Business Dashboard
Calls, reviews, bookings and revenue at a glance.
Built around the tools you already use, so the work varies.
Quoted individually
Ready now · fixed price
Lead Capture Auto-Respond$147 + $17/mo
Someone fills in your form and gets a real answer straight away, while they are still interested.
Review Requests$197 + $27/mo
Turn happy customers into Google reviews without having to ask in person.
Appointment Reminders$197 + $27/mo
Cut no-shows with an automatic text before every booking.
Available by request
Missed-Call Text-BackBy request
Every missed call gets an instant text so the lead does not walk.
Quoted individually. Needs a real phone line set up and routed for your business.
Reactivation CampaignsBy request
Win back customers who have not returned in a while.
Quoted individually. Depends on how complete and current your customer records are.
Social Auto-PosterBy request
Instagram and Facebook posted on a schedule you set.
Quoted individually. Depends on approval from the platforms, which is outside our control.
Business DashboardBy request
Calls, reviews, bookings and revenue at a glance.
Quoted individually. Built around the tools you already use, so the work varies.
Automation Starter
The three ready-now automations together: lead capture auto-respond, review requests and appointment reminders. $397 setup + $57 a month.
Bought separately those three are $541 setup and $71 a month. Added to a new paid site build, setup is $150. Automations are not included in the free Starter offer.
Love it in 7 days or full refund.
07 · About
Aurora is a Chicago studio. We build websites and automations for small businesses.
We take the time to get the details right: your photos, your words, the way you actually talk about your work. You see the finished site before you decide anything.
Straight prices, no pressure, and the site belongs to you. Your domain, your name, your business. When something needs changing, we pick it up.
Chicago photograph by Jeff Brown on Unsplash.
08 · Questions
Asked honestly, answered honestly.
Five questions every owner asks before they say yes.